This banner image was used in Bloomsbury Football's 2022 project 'Stories from the Sidelines', which, as part of World Refugee Day, foregrounded the experiences of marginalised communities who accessed Bloomsbury's not-for-profit youth football initiatives.
For this project, I was required to work within strict branding guidelines to ensure a consistent visual identity. I went through several iterations with the client before we arrived at the final design, as seen above.
My preparatory sketches, seen below, were based on official photography assets provided by Bloomsbury.
The final image is the branding in place, on the Bloomsbury website.
